Is AI
recommending
your lodge?
Travellers now ask ChatGPT, Claude, Gemini and Perplexity where to stay. Sully asks them too, every week, and shows you exactly what they say about you, who they recommend instead, and what to fix.
Three steps. No guesswork.
You can’t Google your way into knowing what an AI thinks of you. Sully does the asking, and keeps asking.
The questions guests really ask.
Honeymoon in the Sabi Sands. Malaria-free family safari. Boutique hotel on the Garden Route. You choose, we help.
In the background, on repeat.
Every Monday Sully runs each phrase through four AI assistants, three times each, and records whether you’re cited, how you’re described and who’s named instead.
A to-do list, not a lecture.
Your 15-factor audit turns into clear fixes for your site and schema, so AI has the facts it needs to recommend you.
Your property, through the machine’s eyes.
Weekly citation tracking
See week by week whether each AI assistant names you for each phrase.
The real answers
Read the actual responses the AI gives, word for word. No black-box scores without receipts.
15-factor audit
A GEO and schema score for your site, with each factor explained in plain language.
Who's named instead
When you're missing from an answer, see which properties the AI picked over you.
Fix list for your web team
Clear, prioritised tasks your developer or agency can action straight away.
Plugs into Waypoint
Sully data lives in Waypoint’s Reach module, beside your bookings and channel performance.
Built by the team behind some of Africa’s finest stays.
Focus Online clients · Since 2012- Leopard Hills
- Kings Camp
- Zambezi Queen Collection
- Ilala Lodge
- Seasons in Africa
- Madikwe Hills
- Tuningi
- Turbine Hotel & Spa
- Walkersons Hotel
- Molori Private Collection
- Drostdy Hotel
- Manyoni Ridge
- Zebra Hills
- Southern Right Charters
- The Grand Hotel
- Melozhori
- Garonga
- David Livingstone Safari Lodge
AI assistants don’t show ten blue links. They name two or three places. If you’re not one of them, you’re not in the conversation.
Simple pricing. Cancel anytime.
Sign up in minutes, start with 10 phrases and add more in bundles of 10 whenever you need them. Billed monthly per property.
10 phrases scanned weekly across four AI assistants, the real AI answers, competitor mentions and your 15-factor fix list.
Subscribe nowOr run a free scan firstPer extra bundle of 10 phrases. Add or drop bundles any month as your markets and seasons change.
Prices per property, excluding VAT. Groups and representation companies, talk to us.
Fair questions
Is this just SEO with a new name?
Good SEO helps, but AI assistants pick and describe properties differently from a search results page. Sully measures that directly by asking them, rather than inferring it from rankings.
Which AI assistants do you check?
ChatGPT, Claude, Gemini and Perplexity, each with live web search switched on, three times per phrase every week so one lucky or unlucky answer does not skew your results.
Do I need Focus Online as my agency?
No. Sully works on its own, and the fix list is written so any web team can action it.
Can you guarantee AI will recommend us?
Nobody honestly can. What we can do is show you where you stand every week and give AI the clearest possible facts about your property.
We're a group with several properties.
Each property is tracked on its own, with a combined view for the group. Get in touch for group pricing.
Find out what AI really thinks.
We’ll read your website in seconds and show you what AI can’t find. Then we ask ChatGPT, Claude, Gemini and Perplexity about places like yours and show you who they recommend. Free, no card needed.